5 Steps to an Incredible Cover Letter_五步驟教你寫出最強求職信

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so your cover letter, I want you to just as much focus and energy into cover letter as you do your CV
so your cover letter, I want you to just as much focus and energy into cover letter as you do your CV
來談談你的求職信。求職信跟履歷一樣是需要投注大量心力的。
even if they don't read the cover letter , initially when they comes further down the sifting process maybe they've got two interview spots left
even if they don't read the cover letter , initially when they comes further down the sifting process maybe they've got two interview spots left
即使他們不細看求職信,但篩選過程到最後一關時,可能會剩下兩個的面試位置,
and five candidates that they've shortlisted, at that stage, they will absolutely go to the cover letter
and five candidates that they've shortlisted, at that stage, they will absolutely go to the cover letter
並且有五個面試者在候選名單中。到了這一階段,他們便會參考求職信,
and use that to help make that decision. so make it count
and use that to help make that decision. so make it count
並以求職信做出決定。所以,求職信舉足輕重。
so the first step is making it personal,okay?
so the first step is making it personal,okay?
所以,第一步是讓他個人化
I don't want you to send a cover letter out
I don't want you to send a cover letter out
你遞出的求職信中,不應該包含
that's say dear sir/ dear madam/ to whom it may concern/ dear hiring manager
that's say dear sir/ dear madam/ to whom it may concern/ dear hiring manager
像是致先生/致女士/敬啟者/致招聘經理 等的開頭
you need to find out the person's name, okay?
you need to find out the person's name, okay?
你應該要找出該人的姓名。
we have the social media, we have LinkedIn, and we have Google
we have the social media, we have LinkedIn, and we have Google
我們有社群網站、 Linkedin、Google,
the company probably has a website and with a News page and with an about us section
the company probably has a website and with a News page and with an about us section
該公司可能有一個網站,最新消息頁面,和公司簡介的部分
find out even you have to pick up the phone, speak to the receptionist
find out even you have to pick up the phone, speak to the receptionist
即使這代表你得撥通電話,詢問接待員面試者的名字。
she might not give your name however just beware some companies have no-name policies
she might not give your name however just beware some companies have no-name policies
她可能不會給你名字,畢竟有些公司有匿名政策。
but just do your absolute best to find out the name of the hiring manager
but just do your absolute best to find out the name of the hiring manager
但你就盡力找出招聘經理的名字。
so step two is firstly, tell them what job you are applying for. Because lots of companies will be recruiting more than one vacancy
so step two is firstly, tell them what job you are applying for. Because lots of companies will be recruiting more than one vacancy
所以第二步是告訴他們你要應徵的工作,因為很多公司都不只一份職位空缺
and I noticed that people do this all the time when they send me application
and I noticed that people do this all the time when they send me application
當他們送出他們的申請信,我會留意那些人寫應徵什麼職位的人,
so just make it really clear what position you're applying for
so just make it really clear what position you're applying for
所以請清楚地寫出你所要應徵的職位。
that tell them why you picked them, okay? Don't start talking about how fabulous you are, how relevant you are.
that tell them why you picked them, okay? Don't start talking about how fabulous you are, how relevant you are.
告訴他們你為何要選擇他們,不要試圖去說你有多厲害、你有多適合
okay? this is where a lot of job seekers go wrong. in my opinion if you want an employer to feel interested in you,
okay? this is where a lot of job seekers go wrong. in my opinion if you want an employer to feel interested in you,
很多人在找工作時都會犯這個錯誤,而我覺得若你想要僱主對你感興趣、
really give you the time of day
really give you the time of day
真的花心思細讀你的履歷,
you need to make them feel like you are genuinely interested in them
you need to make them feel like you are genuinely interested in them
你必須讓他們覺得你真誠地對他們的工作感興趣。
you know when you just meet a mutual friend in a bar and get introduced to somebody
you know when you just meet a mutual friend in a bar and get introduced to somebody
就像是當你在酒吧遇到一個共同朋友,
and that person just talks to you about themselves, constantly.
and that person just talks to you about themselves, constantly.
他卻不斷地將話題圍繞在自己身上。
how'd you feel? You probably just wanna get away from them as quickly as possible
how'd you feel? You probably just wanna get away from them as quickly as possible
你的感覺是什麼?你大概會很想立即在最快的時間內遠離他們,
you probably feel quite negative towards that might make an excuse and
you probably feel quite negative towards that might make an excuse and
你或迕會覺得很負面,並開始找藉口去洗手
next the toilet and go get a drink or something, oh my phone is ringing
next the toilet and go get a drink or something, oh my phone is ringing
去過洗手間後,就去拿杯飲料或什麼的,噢!我的電話在響 等等
you know enough social circumstances that's how we feel as human beings, okay? that's often
you know enough social circumstances that's how we feel as human beings, okay? that's often
你早已瞭解社會情境,也知道人們的感受,
our first way to feel about somebody like that
our first way to feel about somebody like that
我們對這樣的人第一印象便是如此。
now your CV is exactly the same, okay? you're building a poll you're building a relationship with somebody
now your CV is exactly the same, okay? you're building a poll you're building a relationship with somebody
現在你的履歷是同樣的道理,你是在建立一個意見調查、在和別人建立一個關係,
over a piece of paper and not to the same behavior, in same feelings
over a piece of paper and not to the same behavior, in same feelings
你僅僅透過一張紙來建立這些,而非透過一些共同的行徑或感覺,
and can be associated with that as well
and can be associated with that as well
這同樣地能夠建立我們對他人的第一印象。
so tell them firstly why them, don't make employers feel that you just sent out an application to hundred people hoping something sticks even if you are doing that
so tell them firstly why them, don't make employers feel that you just sent out an application to hundred people hoping something sticks even if you are doing that
所以首先要傳達為什麼你選擇他們,不要讓僱主覺得你把你的申請遞給了很多人,漁翁撒網一樣,即使你真的是這樣做。
and I got a lots of friends and family they're out of work at the moment I know
and I got a lots of friends and family they're out of work at the moment I know
我有很多朋友或家人現在也在找工作,
it's tough out there but still go to the effort to making up person feel like they are the only person
it's tough out there but still go to the effort to making up person feel like they are the only person
雖然這是最困難的部分,但還是必須讓對方覺得他們十分獨一無二,
of the moment that you want to work for
of the moment that you want to work for
而且你只想為他們工作。
even that's not the case, they probably know that's not the case but you can make them feel special
even that's not the case, they probably know that's not the case but you can make them feel special
即使實際情況並非如此,他們大概也心知肚明,但是你仍需讓他們覺得自己很特別。
and don't do it by telling them that
and don't do it by telling them that
還有不要說一些
they em.. they seem like a professional company or they seem like an exciting campaign
they em.. they seem like a professional company or they seem like an exciting campaign
他們看起來像是一間專業的公司還是像一間個令人振奮的團隊。
don't be using those words like that I think they can see through that
don't be using those words like that I think they can see through that
不要像這樣用這些詞語,我想他們會看得出來這是如何官腔。
give them a real reason, go on their website, read their news pages
give them a real reason, go on their website, read their news pages
給他們一個貨真價實的理由,去他們的網站,查看他們的最新消息頁面,
did they do the race for life of the year, did they gave off a Teenage Cancer Trust
did they do the race for life of the year, did they gave off a Teenage Cancer Trust
他們有沒有在今年參加什麼競賽,他們又有沒有捐錢到青年癌症信托
what about the national charity, do you have a relationship with that charity
what about the national charity, do you have a relationship with that charity
還是有與國際慈善組織合作?你是否也有參與這個慈善組織?
pick out something more with the the three directors, what was their background
pick out something more with the the three directors, what was their background
找出更多與三位主管相關的事,例如:他們的背景、
did they all start as graduates and build the business from nothing
did they all start as graduates and build the business from nothing
他們是否一畢業便開始工作,並白手起家地建立起這個事業。
tell them about something and a really emotional task when you have with them okay
tell them about something and a really emotional task when you have with them okay
可以跟他們談談自己,可以是感性的路線,
don't just say, you've been going since 1985
don't just say, you've been going since 1985
不要只是說,你們是成立於1985年
and you seem like a really and reputable secure business anything like that
and you seem like a really and reputable secure business anything like that
或者你看起來像一個相當有信譽安全的企業
and everyone can meet a website okay
and everyone can meet a website okay
這些每個人都可以在網絡上找到。
pick something real and really genuine, if you want to make an impact okay
pick something real and really genuine, if you want to make an impact okay
找一些真實而真誠的,如果你真的想要脫穎而出,
really make them feel special
really make them feel special
讓他們覺得你很特別,
okay so when you told them why you've picked them, you flattered them
okay so when you told them why you've picked them, you flattered them
好,現在你說明了為什麼你選擇他們、也恭維了他們,
you've got them insterest in you, you've got them on your side, now you need to tell them why
you've got them insterest in you, you've got them on your side, now you need to tell them why
令他們注意到你並漸漸願意傾聽你了。現在你要告訴他們為什麼
they should pick you, okay, this is really really important, go back to work but go back to your personal brands
they should pick you, okay, this is really really important, go back to work but go back to your personal brands
他們應該選你,這是非常非常重要的,回到工作回到你的個人品牌
look at the actual piece that you said you wanted to promote about yourself
look at the actual piece that you said you wanted to promote about yourself
看看你自己實際的地方,你需要毛遂自薦,
the things that you wanted employers to perceive you as
the things that you wanted employers to perceive you as
去想想你需要雇主怎麼看待你
and tell them about this
and tell them about this
並告訴他們
do that while you looking at the job description
do that while you looking at the job description
在看工作簡介的時候你就要開始做
pick the top three, two or three things with that job description
pick the top three, two or three things with that job description
選出最重要的三項,針對工作簡介挑兩到三個事件,
and tell them how you can add value to the business
and tell them how you can add value to the business
並告訴他們你可以替公司增加怎麼樣的價值
don't tell them you will add value to the business, tell them how, give them examples
don't tell them you will add value to the business, tell them how, give them examples
不要告訴你只會為公司增加價值,告訴他們你可以如何增加,並以一些具體的例子佐證,
and if you wanna just throw in a little sneaky line from another great reference you've got to back all about it
and if you wanna just throw in a little sneaky line from another great reference you've got to back all about it
你也可以偷偷塞進一些推薦信的句子
feel free
feel free
這是完全沒問題的。
at this stage, you need to show them how much you want it, okay
at this stage, you need to show them how much you want it, okay
在這個階段,你需要表現出你多想要這份工作,
we all want to work with people that we feel want to be there okay
we all want to work with people that we feel want to be there okay
我們在找尋的對象是 我們想要一起共事的,
now even if you're using your language, just change your language
now even if you're using your language, just change your language
現在如果你在用你的那套語言,你就要稍微改變一下你的修辭,
might even be something as simple as I would like the opportunity
might even be something as simple as I would like the opportunity
可以是簡單的說我希望得到這個機會。
to discuss the application, use the word love instead of like
to discuss the application, use the word love instead of like
在討論申請表時,以「愛」這個字取代「喜歡」
I would love the opportunity, love is often and much more motive words
I would love the opportunity, love is often and much more motive words
我愛這個機會,愛是最常用和最偉大的字
and will often open a lot more door. so if you in sales you need to find a meeting with somebody
and will often open a lot more door. so if you in sales you need to find a meeting with somebody
而且在你行銷自己的時候,是最能夠為你開啟更多扇門的通路。如果你在行銷部且需要找人開會,
love is a much more powerful word than like. But however you have to find languages that you feel really comfortable with
love is a much more powerful word than like. But however you have to find languages that you feel really comfortable with
愛這個字比喜歡具有更大的力量。但無論如何,你的措辭需以你自己自在為主。
maybe you'll say something like, given the opportunity I would live and breath this well
maybe you'll say something like, given the opportunity I would live and breath this well
你可以說:有了這個機會,我會如何生存及適應,
really make that person feel that goodness, this person really wants it
really make that person feel that goodness, this person really wants it
這能夠讓人感受到天啊你多積極。
there might have been times that I heard back from people that said
there might have been times that I heard back from people that said
有幾次有些人給我回信,他們說
You know i said you wouldn't success, my client didnt pick you when they might say I'm really disappointed
You know i said you wouldn't success, my client didnt pick you when they might say I'm really disappointed
你知道我說過你不會成功,我的客戶不會選擇你;他們可能會說我感到非常失望。
and I sometimes think really? because you cover letter didn't have suggest
and I sometimes think really? because you cover letter didn't have suggest
而我有時想:真的嗎? 因為你的求職信並沒有傳達這樣的訊息,
to me that he would be disappointed, didn't even feel like you were really that bothered
to me that he would be disappointed, didn't even feel like you were really that bothered
你並沒有提到你會沮喪失落,我甚至不覺得你在乎,
so if you really want it tell them how much you really want it
so if you really want it tell them how much you really want it
所以如果你真的渴望得到這份工作,明確地表達這樣的想法。
and just to finish your CV. this is in a little story that can tell you, a couple of years, is was about five years ago
and just to finish your CV. this is in a little story that can tell you, a couple of years, is was about five years ago
並完成你的履歷。這邊有個小小的故事可以告訴你,大概五年前,
a gentleman applied to a job
a gentleman applied to a job
一位男士申請一份工作
and I was advertising, at the end of his cover letter, it was a pretty good cover letter
and I was advertising, at the end of his cover letter, it was a pretty good cover letter
而我是做廣告的,他的求職信還不錯,
but the end of his cover letter he said I would just like to wish you all the best with this of equipment
but the end of his cover letter he said I would just like to wish you all the best with this of equipment
但在他的求職信最後他說,我會希望你會在這過程上一切順利
something like that, I think it might even have said, it was years ago, I can't remember the exact ways
something like that, I think it might even have said, it was years ago, I can't remember the exact ways
好像是這樣,我記得是這樣,這已經是幾年前了,我不能記得確實是怎樣
but maybe he said something Iike
but maybe he said something Iike
可能他有說過類似:
I know the recruiting is quite a stressful time, I really hope it's going as well as you'd hoped
I know the recruiting is quite a stressful time, I really hope it's going as well as you'd hoped
「我知道招募人才蠻有壓力的,我真心希望一切跟您預期中一樣順利。」
something like that, and I was like wow that is amazing
something like that, and I was like wow that is amazing
好像是這樣,而我覺得這真是了不起
he doesn't even know me and he is thinking about me
he doesn't even know me and he is thinking about me
他並不認識我而他卻在替我著想
he's applying for the job yet he's thinking about me and my feelings
he's applying for the job yet he's thinking about me and my feelings
他在申請一份工作,卻設身處地的考慮到我及我的感受。
and it blew my mind really and I just thought well we all want to hire people make our lives easier
and it blew my mind really and I just thought well we all want to hire people make our lives easier
這讓我十分驚艷,因為我們都想要雇用能減輕生活壓力的人才。
that are a pleasure to be around and people that are considerate
that are a pleasure to be around and people that are considerate
很隨和的人,很貼心的人
and that one line told me more about him and his character, and what he would be like, if he was a part of my team
and that one line told me more about him and his character, and what he would be like, if he was a part of my team
而他的一句話透露了他的特質,及如果他是我隊中的一員會是如何
and almost anything else in his application
and almost anything else in his application
並且看出他申請表中的其他細節。
so really think about that ,so follow those five steps,
so really think about that ,so follow those five steps,
所以認真思考一下,所以跟著這五個步驟,
ke them know how much you want it, make them feel special
ke them know how much you want it, make them feel special
讓他們知道你有多需要這份工作,令他們覺得特別
and make sure that you remember to cut and paste it into the body of the email so they're almost forced to read it rather than just an attachment.
and make sure that you remember to cut and paste it into the body of the email so they're almost forced to read it rather than just an attachment.
記得要貼一小段到email中,他們在點開附件之前就可以讀到內文了。

本影片 作者『careercake.com』,出處如下;翻譯 / 康培士英日語

Youtube ( https://www.youtube.com/watch?v=mxOli8laZos )

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